Borsa Mediterranea del Turismo, Napoli, Italy

An exhibition area of 12,000 square meters hosts 400 exhibitors, 10,500 accredited operators, 150 buyers, 12 participating regions, 26 participating countries, 220 media, and 4 thematic B2B workshops. The Incoming workshop features 50 international buyers selected by Enit specializing in Italian products. The Terme, Benessere & Vacanza Attiva workshop features 20 buyers specializing in the Thermal, Wellness & Active Holiday segment. The Incentive & Congressi workshop features 20 meeting planners interested in meeting industry services and facilities, while the Social Tourism workshop features 50 CRAL decision-makers for group and off-season trips.

The Mediterranean Tourism Exchange is the most important B2B fair in the Mediterranean, a strategic meeting for industry professionals. The program unfolds over the 3 days of the event, starting with the inauguration that opens the proceedings in the presence of institutions and distinguished guests and journalists.

Conventions, conferences, seminars, training courses, product presentations, and innovations make the BMT a hub for updates, meetings, and discussions.

Specific focuses on facilitated finance tools, digitalization, and the best strategies to gain great advantages from new technologies applied to tourism.