Figure 5.12: Attribution information for all included images is in the chapter conclusion. A cost focus strategy is similar to a cost leadership strategy, but the major difference is that in a cost focus strategy your business targets a very specific segment of the market and offers that market the lowest prices available. Because these firms focus on a large market, they must also be able to minimize costs in marketing and research and development (R&D). Here is a how-to guide for creating a cost leadership strategy: Providing indoor seating creates expenses for fast-food restaurants. Here the main focus centres on automating manufacturing processes and work procedures in order to streamline operations and reduce cost. Always try to stay abreast on what the music industry is doing. Larger niches are served by Whole Foods Market and Mercedes-Benz. I think word of mouth had a lot do with it. The firm operates seven tropical resorts where vacationers are guaranteed that they will not be annoyed by loud and disruptive children. Using one of the focus strategies offers firms important advantages and disadvantages. Describe the nature of focused cost leadership and focused differentiation. First, a firm could find its growth ambitions stymied. , If several competitors pursue similar differentiation tactics, they may all be perceived as equals in the mind of the consumer.C. How might it change to be more successful? After all, you are what you eat! For example, you might be able to buy milk cheaper by driving to a big-box grocery store in your local community or town, but the local corner store is the cheapest within walking distance. The key to a successful focus strategy is to choose a very specific target market. A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Many gun stores went out of business after large retailers such as Walmart started carrying an array of firearms. This price is driven by the rarity of the beans and their rather bizarre nature. The focused low-cost strategy of entering into a niche market at a low cost with a unique type of product that has a special need among the customers in the niche market. A focused cost leadership strategy requires competing based on price to target a narrow market (Table 6.6). I originally thought of pursuing a career in commercial art, but I found my true love was in classical guitar building. IKEA is the cost leader in the furniture industry. They either use cost leadership or differentiation to do that. Finally, damaging attacks may come not only from larger firms but also from smaller ones that adopt an even narrower focus. Also, the niche could disappear or be taken over by larger competitors. 2. You can buy a cinnamon roll cheaper elsewhere, but Cinnabon’s pricey pastries are so delicious that sugar-obsessed snackers line up to buy them. Focused cost leaders such as Checkers Drive In do not charge high prices like REI and Nat Nast do, but their low-cost structures enable them to enjoy healthy profit margins. We do this by reading several music industry publications, talking with suppliers, and keeping an eye on the trends going on in other countries because usually they come full circle. Understanding Thought Patterns: A Key to Corporate Leadership? The cost or price paid by the customer is a separate issue. e. Highly fragmented markets offer firms following this strategy greater opportunities to attract a large segment of customers. In terms of disadvantages, the limited demand available within a niche can cause problems. Preferential access to raw materials and workmanship price of the narrow target market, Mugatu targeted a very set! 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